Marketing plan example templates are many and varied,

and as diverse as the businesses they describe.

Whilst a marketing plan example can stand alone as business tool, sample plans are more readily found within business plan examples.

A proper business plan is always recommended, however the marketing research and strategy detailed in the marketing plan section provide the most important evidence in support of your business model.

Your marketing plan will explain WHY your business exists, the balance of the business plan will refer to the operational aspects of HOW it is done. Check out our business plan references for some good examples, which include marketing plans.

Here is an example Table of Contents for a fully detailed marketing plan example document.

1.1. Description of company
1.2. Image Objectives
1.3. Strengths, Weaknesses, Opportunities and Threats
1.4. The Future
1.5. Description
1.5.1. Target(s)
1.6. Prospects
1.6.1. Objectives
1.6.2. Segmentation
1.6.3. Size
1.6.4. Alternatives
1.7. Environment
1.8. Competition
1.9. Products / Services
1.9.1. Details
1.9.2. Value
1.9.3. Brands
1.9.4. Packaging
1.10. Pricing
1.11. Sales / Distribution
1.11.1. Retail
1.11.2. Wholesale
1.12. Promotion
1.12.1. Image
1.12.2. Publicity
1.12.3. Advertising
1.13. Support
1.14. Objectives
1.15. Organization Factors
1.15.1. Marketing
1.15.2. Sales
1.16. Personnel
1.16.1. Experience
1.16.2. Open Positions
1.17. Operations
1.17.1. Sales Philosophy
1.17.2. Logistics
2. Management Issues
3. Summary

For a standalone marketing plan template, with instructions and pre-filled example content, here's an excellent template from Business Victoria