A travel agency business plan will recognise the growth of on-line competitors and cyclical demand
Competitive pressures from internet booking practices and the established agency chains are characteristically
key issues for the travel agency business plan to address.
Additional influences are such factors as rising fuel costs, the direct marketing efforts of airlines in
competition, pressure on commission rates, and the changing propensities in some markets for consumers to travel
closer to home, and the trends in key demographic groups such as business travelers and retirees.
Consequently the marketing strategy and budget, and the impact of general economic conditions are important
components of a plausible plan.
The website of Business Plan Pro software has a free travel agency business plan example which can be found
here.
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